Business Academy

Downtown Annapolis Partnership Social Media Education Series

Downtown Annapolis Partnership (DAP) is pleased to announce the next in a series of free Social Media education sessions to be held from 8:30 - 10am, Wednesday morning beginning March 15, 2017,  in Room 4A of the Kinhart Center of First Presbyterian Church.  These education sessions are offered by DAP at no cost. 

Sessions are open to all businesses in the City or DAP Volunteers.  This education series is just one of the great benefits of being a stakeholder or member in the Downtown Annapolis Partnership.

The upcoming sessions will focus on Facebook.

These sessions are offered at no charge to any business in the City or DAP Volunteers and will be taught by Theresa Stehle-Kurtz, Owner, 6Degrees - branding strategists. Please feel free to bring your laptop or tablet to implement what you learn or simply to take notes. 

Due to limited seating, REGISTRATION IS REQUIRED.

NOTE: MAY 17 CLASS HAS BEEN CANCELLED.

Theresa Stehle-Kurtz, Owner
6Degrees - Branding Strategists

Theresa Stehle-Kurtz, Owner, 6Degrees - branding strategists

It began in my early youth-the love of selling! You name it, I sold it; everything from greeting cards, cookware, scrapbook supplies, jewelry, makeup and more are in my repertoire. As my sales skills grew so did my love of people, and I have met thousands of people in my sales career. A person's past fascinates me because each journey is so unique. Through the years, recalling bits and pieces of those stories has led to discovering common connections with total strangers in casual conversation time and time again. My life is a living example of the six degrees of separation; hence, the name of my business!

Out of a desire to help businesses for the purpose of branding and building, 6Degrees was born. Discovering that business owners have little time to market effectively, are confined to their places of business or are uncomfortable making presentations to share their product or services, 6Degrees comes to the rescue!

6Degrees develops your personal brand and build business thru events, social media buzz and face-to-face meetings with a creative grass-roots approach. Six degrees of separation - exploring the existential premise that everyone on the planet is connected in some way by knowing no more than 6 acquaintances in sequential order, that there are truly only 6 degrees of separation between everyone.

 

Dates and Sessions:

Modules 1 AND 2  | WEDNESDAY, MARCH 15, 2017 | 0830 - 1000

Module 1: Facebook Demystified - an overview for beginners or those considering signing up for an account

This module is part discussion, part presentation for the true beginner. We'll discuss the basics of what facebook is, why people use it for business and have a discussion about possible reasons for being active on facebook - or not - for the audience in the room. Feel free to bring your laptop for taking notes or to start your personal profile.

  • Wondering whether you need to be on Facebook at all?
  • Does it matter if your business is B2B or B2C?
  • What can Facebook be used for?
  • What is the difference between a Facebook profile and a page? (brief explanation only)
  • How do you set up a profile?
  • Like, Comment and Share
  • Privacy concerns

Module 2: Your Facebook Profile - the Basics

This module is for those who may have a personal profile or business page but don't use it a lot. We'll discuss the basics of using facebook for connecting on a personal versus business level.  If you don't yet have a business page or someone else set it up for you and you want to learn the basics, this is the session for you. Feel free to bring your laptop for taking notes or to start your business page.

  • What would you like to accomplish with Facebook? (discussion)
  • Who is your audience?
  • What is the difference between a Facebook profile and a Facebook page? (more details than in Module 1)
  • What is essential to begin with?
  • Tabs
  • Should I change any of the settings of the account?
  • Tips

 

Module 3:  WEDNESDAY, APRIL 19| 0830 -1000

Your Facebook page for business

This module is for those who have a basic understanding of a business page and want to expand their knowledge. Feel free to bring your laptop.

  • What would you like to accomplish with Facebook?
  • How much time will this take?
  • Step-by-step overview of how to set up a page
  • Toggling between your Facebook business page and your personal profile
  • How to add an event
  • How to get notified when someone likes something on your page or when you’re mentioned
  • How to forward something from someone else’s page

 

CANCELLED -- Module 4:  WEDNESDAY, MAY 17 | 0830 -1000 -- CANCELLED

You've set up your Facebook page: now what?

This module is for those who have a basic understanding of a business page and want to expand their knowledge. Feel free to bring your laptop.

  • Basic strategy questions tailored to those in attendance
  • Do's and Don'ts
  • How not to get overwhelmed
  • What to do if you can only spend 15 minutes a week.
  • Promoting your page
  • Strategic alliances
  • Time saving tips & 3rd party software
  • Is it time to outsource your Facebook marketing? What to consider

Register Now!

Due to limited seating, REGISTRATION IS REQUIRED.

Please register below for one or several course sessions.  You will receive an email confirmation of your registration and an email reminder prior to each session for which you have registered.

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LOCATION: First Presbyterian Church - Kinhart Center, Room 4A

171 Duke of Gloucester Street (Corner of Duke of Gloucester and Conduit Street).
 

TIME: 0830-1000

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